48: Strategic Communication at SACUBO Annual Meeting with Guest Greg Lovins

Greg Lovins, Vice Chancellor for Business Affairs, Appalachian State University

According to our special guest Greg Lovins, communication is not always easy for business officers to do. As vice chancellor for business affairs at Appalachian State University, Greg and his team are responsible to ensure the institution is equipped with the information they need to collectively make smart decisions and keen investments. Ensuring buy-in and collaboration among key constituencies is a challenge for the very best communicators, but when the message is loaded with complexity and offers a high opportunity for jargon, clear communication becomes much more difficult. 

Greg will be joining Howard Teibel at the SACUBO Annual Meeting on April 13 in San Antonio, Texas for “Communicating Financial Information Effectively,” a pre-conference session from 12:30 to 1:20 on Sunday, April 13. This week on the show, Greg joins Howard and Pete Wright for an introduction to the interactive discussion they’ll be facilitating next week.