Walk into your next management meeting and tell your team that you think they need to learn to sell better, you're likely to feel a chill enter the room. Sales has a tough reputation inside organizations. And yet, so many core skills from the art of selling apply perfectly to the interactions we engage in day to day. This week on the show, Howard Teibel and Pete Wright discuss how we are always selling something, whether it's a project idea, a need for partnerships among business units, or influencing a group to buy into a new direction. Selling is ultimately about listening, then conveying how your idea meets another's need. It's about great communication and negotiating skills, something all of us can continue to improve on.