Walking into a darkened movie theater you expect to be moved. You expect to join the rest of the audience on an emotional roller coaster ride. You might even expect to learn a little something about yourself and your relationship to the world around you along the way.
All of this happens thanks to the craft and skill of creators like our guest today. Former Pixar story artist Matthew Luhn believes the same craft and skill that he honed over 25 years telling stories for Pixar and The Simpsons can be put to work for the rest of us. For Matthew, anyone seeking to inspire growth and change can do just that with a little study and practice in
the power of the narrative.
He makes his case in his new book The Best Story Wins: How to Leverage Hollywood
Storytelling in Business and Beyond, and he joins us today to talk about telling great stories, causing disruption, and challenging cultural norms.
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