Are you leading your teams honestly? Bring the "lifestyle business" ethic to teamwork

How Female Entrepreneurs Define Success - The Entrepreneurial Mind

The good Dr. Jeff Cornwall picked up on a concept out of Erin Albert's new book, Single. Women. Entrepreneurs. I haven't read the book yet, but from the review, it sounds like it is worth picking up. The central idea of Cornwall's post is that younger entrepreneurs, led by new views of entrepreneurship from Gen X and Y women, are choosing a different sort of model as they begin to grow their businesses. From Dr. Cornwall:

"Women, especially Generations X and Y, want to make their business and personal lives and aspirations work more in harmony," Albert said. Because of this, they choose to limit the size of their businesses and not pursue outside funding from investors or loans to fuel more growth.

This approach to entrepreneurship is referred to as pursuing "a lifestyle business."

However, every business should be viewed as a lifestyle business. If you choose a business deliberately based on your goals, aspirations and values, you can create a business that is an intentional reflection of the lifestyle you'd like to live.

Ours is not an entrepreneurship blog, nor is this a post focusing on start-ups. But that last line is priceless -- it's a reminder to think about what it means to live and work intentionally. Why? Because authentic people are better communicators, better trust-builders, and deliver better, more consistent results on teams.

One of the most consistent complaints we get from leadership teams in crisis is that they don't have enough "buy-in" from team members. It's such a nebulous word, buy-in, and as it turns out, it's a couch for all the ills that come from individuals not bringing their full attention and honesty to the teams to which they belong.

Our first objective: find out what is in the way of team members participating to their fullest. Which typically leads to the first action of bringing authenticity to tough teams: cut those who don't honestly want to be involved.

Teams have personalities, and they'll model the behavior you bring to the table. If you're living and leading authentically, honestly, you'll attract those to your team who want to deliver the same.