The Power of Influence
1/6 — 2/3 — 1/6
Arguably the most challenging part of any change process is rallying the support of the people around you to join you on your way. In this video, we present a model for approaching any population you’re trying to influence in a specific direction. This is a method designed for you—the change agent—to help reframe your audience, refocus your efforts, and drive the support of your most valuable supporters while not being distracted by those who aren't.