The Power of Influence

 
 

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Arguably the most challenging part of any change process is rallying the support of the people around you to join you on your way. In this video, we presents a model for approaching any population you’re trying to influence in a specific direction. This is a method designed for you—the change agent—to help reframe your audience, refocus your efforts, and drive the support of your most valuable supporters while not being distracted by those who aren't.